The Competitive Power of Constant Creativity

Descrição: Capa dura com sobrecapa. Sobrecapa com leves marcas e borda superior com leves e poucas manchas de oxidação devido exposição em prateleiras. Capa com pequeno dano na borda superior do lado direito. How can your organization get and keep a competitive advantage in todays super-competitive markets? By constantly developing practices, processes, products, and services that are both new and profitable. Clay Carr calls this ongoing form of innovation "constant creativity" And companies that have it wont just lead the pack - theyll leave their competitors in the dust. The Competitive Power of Constant Creativity is the first book to link creativity to everyday business processes and results, including technology applications, product development, marketing, hiring, and people management.