Marketing For Hospitality and Tourism

Descrição: *Livro em bom estado de conservação com 800 páginas sem grifos ou rasuras. Apresenta assinatura do antigo dono na contracapa. Capa dura. L2 Marketing for hospitality and tourism; service characteristics of hospitality and tourism and markerting; the role of marketing in strategic planning; the marketing environment; marketing information systems and marketing research; consumer markets and consumer buying behavior; organizational buyer behavior of group market; marketing segmentation, targeting and positioning; designing and managing products; internal marketing; building customer loyalty through quality; princing products: princing considerations, approaches and strategy; distribution channels; promoting products: communication and promotion policy e mais...